China’s changing design trends are driven by Millennials and Gen Z

SocialChina Communications

Coming from a graphic arts background, I’ve always been aware of the different cultural aesthetics we associate with different regions and nations. Colour palettes can range from vibrant to subdued, and the use of imagery and space can differ radically from one context to the next.

I’ve also been very aware that it is easy to fall into stereotypes when thinking about national design trends. After all, whatever tendencies and preferences might exist culturally are usually rapidly submerged by artist, audience, message and medium – Japanese design is no more ‘all anime art’ than US design is ‘all tattoo art’.

Likewise China has many competing design aesthetics, and a few noticeable trends and differences…

Read my full post on the SocialChina.ca blog:

New Generation, New Look